Former Travis Ford, a name deeply woven into the fabric of college basketball both as a player and coach, is reportedly on the verge of adding another chapter to his long and eventful career.
Ford’s journey in basketball dates back to his playing days at University of Kentucky men’s basketball, where he played under legendary coach Rick Pitino in the early 1990s. As a guard, Ford was known for his toughness, leadership, and high basketball IQ, helping guide the Wildcats during a period that laid the foundation for Kentucky’s return to national prominence. Though his playing career was relatively brief at the highest level, his understanding of the game quickly translated into coaching.
Over the years, Ford has built a résumé that spans multiple programs and conferences. He first gained national attention as the head coach at Eastern Kentucky Colonels men’s basketball, where he led a remarkable turnaround and guided the team to the NCAA Tournament in 2005—its first appearance in decades. That success earned him opportunities at higher-profile programs, including UMass Minutemen men’s basketball, Oklahoma State Cowboys men’s basketball, and later Saint Louis Billikens men’s basketball.
At Oklahoma State, Ford coached future NBA star Marcus Smart and led the Cowboys to multiple NCAA Tournament appearances, reinforcing his reputation as a strong recruiter and player developer. His tenure at Saint Louis also featured competitive teams in the Atlantic 10, though consistency proved elusive in later years.
According to multiple reports, Ford is finalizing a deal to become the next head coach at Little Rock Trojans men’s basketball, signaling a fresh start for both the veteran coach and a program eager to reestablish itself as a competitive force.
The potential move to Little Rock represents both a reset and an opportunity. The Trojans program has experienced flashes of success in the past, including notable NCAA Tournament appearances, but has struggled to maintain sustained momentum in recent seasons. Bringing in a coach with Ford’s experience could provide the stability and vision needed to rebuild.
Historically, Little Rock has shown it can compete on the national stage when properly guided, making this hire particularly significant. Ford’s familiarity with rebuilding programs and navigating different competitive landscapes may prove crucial as the Trojans aim to climb back into relevance.
If finalized, the deal would mark a compelling return to the sidelines for Ford and a strategic move for Little Rock. With decades of experience, deep ties to the sport, and a history rooted in one of college basketball’s most storied programs, Ford’s arrival could signal the beginning of a new era for the Trojans.