Josh Allen is riding high right now and for good reason. The 29-year-old quarterback is firmly the face of the Buffalo Bills and is coming off the best season of his career, one that earned him his first NFL MVP award. He helped guide the Bills to a 13–4 record and another trip to the AFC Championship Game**, all without a top-tier wide receiver by his side.
Allen threw 28 touchdown passes, added another 12 rushing scores, and only tossed six interceptions, putting together a season that solidified his place among the league’s elite quarterbacks.
But despite the individual accolades, Allen is quick to remind everyone of what truly drives him: winning a Super Bowl. That’s the one major goal he hasn’t yet accomplished as he heads into his eighth NFL season.
When asked in a one-on-one interview if he has any personal goals for the upcoming year, Allen responded humbly:
“No, I think everything I do is team-oriented. I’ve never gone into a season trying to win an MVP. If you’re even in that conversation, it means your team is playing really well. You don’t win MVPs if your team’s not winning games or making the playoffs. So to be in that spot, it means we’re doing something right as a group.”
As the Bills get ready to open training camp on July 23, quarterback Josh Allen is focused on one thing—team growth. He emphasizes that everything they’re working toward is about improving as a group before the season kicks off.
That message is especially important this year, since the team is counting on a younger group of players to step upparticularly wide receivers Khalil Shakir, who’s 25, and rookie Keon Coleman, just 22.
For Buffalo to finally get over the hump and beat their biggest obstacle, the Kansas City Chiefs, continued development will be crucial. The Bills have been knocked out of the playoffs by Kansas City four times in the last five years, and Allen knows that closing that gap starts with progress across the whole roster.
“But again, our No. 1 goal right now is to develop our team in training camp,” states Allen. Following that, we need to protect our turf, win at home, advance to the playoffs, and give ourselves a chance. We have no other objective at this time. Of course, winning the Super Bowl is the ultimate goal, but before you can reach the big ones, you must accomplish these smaller ones.
Josh Allen On Bills Appearing On HBO’s Hard Knocks: ‘Good Opportunity For Guys’ Personalities To Be Portrayed’
The Bills will be featured in the 2025 season of HBO’s “Hard Knocks,” a long-running series that chronicles a team’s training camp, which is one of the noteworthy things they have going on before the season begins. The show, which premiered in 2001, will feature Allen and the Bills for the first time.
According to Allen, it’s a nice chance for players to showcase their personalities, but he emphasizes that the team’s goal of winning games and preparing for the season shouldn’t be compromised by the show.
Josh Allen sees the upcoming season of Hard Knocks as a great chance for fans to connect with the personalities on the Bills roster and maybe even draw in some new supporters. He’s all for the added spotlight as long as it doesn’t become a distraction or turn into a branding contest. What matters most to him is that the players stay true to themselves every day.
When asked which players might shine on the show, Allen didn’t hesitate. He pointed to veteran offensive lineman Dion Dawkins, rookie receiver Keon Coleman, and especially third-year wideout Khalil Shakir. Allen called Shakir a “sleeper” who might surprise people, not just because of how well he plays, but because of who he is off the field.
Shakir had a breakout year last season, leading the team with 76 catches, 821 receiving yards, and four touchdowns. But Allen says fans will get to see another side of him on Hard Knocks a guy who’s funny, sharp, hard-working, and someone who truly respects the game.
The Bills’ edition of Hard Knocks will premiere August 5 on HBO Max, and Allen is clearly excited for fans to get a closer look at his teammates especially Shakir.
Josh Allen On Why He’s Partnering With Natrol, Says The Sleep Aid Is A Product He Believes In
As Josh Allen gears up for the upcoming NFL season with the Buffalo Bills, he’s found an unexpected boost in something simple but vital sleep. Since March, he’s been using Natrol, a drug-free sleep aid, to improve his rest and recovery, and it’s made a real difference.
Allen says getting quality sleep has helped him feel better both on and off the field. Whether it’s preparing for a game, going through workouts, or leading the team, feeling well-rested helps him show up as his best self. That’s why his partnership with Natrol felt like a natural fit it supports a part of his routine that he now sees as crucial to his success.
He first started using Natrol after a trip to Italy, where he struggled with sleep, especially on long flights. But on his return to the U.S., he took Natrol’s “Sleep+Restore” with melatonin and was amazed by the results. He slept a full 10 hours straight on the plane something he said was nearly impossible before and woke up feeling recharged with only two hours left in the flight.
Now at 29 years old, Allen admits he’s realized how important sleep is, especially as he becomes one of the more experienced players in the league. He says that for much of his life, he didn’t prioritize rest, but now he sees just how big a role it plays in staying sharp and healthy.
Since adding Natrol to his routine, he’s noticed a real improvement in how quickly he recovers, his energy levels, and how he feels overall. He’s even started recommending it to teammates and fans, saying, “A good night’s sleep starts with Natrol.”