The St. Louis Cardinals baseball team has designated Charter Communications and its telecommunications service brand Spectrum as its official telecom partner, the companies announced Monday.
Through the agreement, Spectrum will have access to a wide range of marketing opportunities on the Cardinals’ physical and media platforms, such as radio broadcasts in both English and Spanish, Spectrum brand placements on the team’s websites and social media accounts, and integration with the team’s announcements of pitching changes at Busch Stadium.
Additionally, Spectrum will benefit from prominent signage placed behind home plate and on the left field outfield wall pad, which will provide them visibility on home television broadcasts.
Here’s a paraphrased and simplified version of the text, with a more human tone and flow:
Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum, said that much like the Cardinals, Spectrum plays an everyday role in the lives of many St. Louis residents. Partnering with the team, she explained, is a meaningful way to build deeper connections with the local community. “As the St. Louis area’s largest provider of internet and communication services, we understand what it takes to deliver top-tier performance,” she added. “By teaming up with the Cardinals, we’re able to engage with fans, support the local economy, and be part of the energy and pride that make this community so special.”
According to Charter, this partnership is part of Spectrum’s broader mission to strengthen its presence in the St. Louis area by aligning with a sports organization that shares similar values. Spectrum currently operates in 41 states and serves more than 31 million customers, offering cable TV, high-speed internet, phone, and wireless services. Many of their video packages include sports channels that broadcast Cardinals games, making the collaboration even more relevant to local fans.
Joe Pfeiffer, the St. Louis Cardinals’ Vice President of Corporate Partnerships, stated, “We are pleased to announce Spectrum as the club’s Official Telecommunications Partner.” “Given Spectrum’s strong ties to the St. Louis region and both organizations’ shared passion for connecting fans and reaching them in dynamic new ways, this partnership is a natural fit.”
Charter was first established in the early 1990s in St. Louis.